Optimile NV (Sassevaartstraat 46/ B 201, 9000 Ghent, Belgium, VAT/company number BE0648.837.849, RPR Ghent, division Ghent – hereinafter: “Optimile”) uses cookies to improve your browsing experience on its website https://www.optimile.eu (hereinafter the “Website”).

In what follows, we try to provide you as much information as possible about the use of these cookies by Optimile (hereinafter: the “Cookie Policy”).

Optimile has the right to alter, amend or update this Cookie Policy as deemed necessary to accommodate the use of new/different cookies, changes in technology, industry practice and legal or regulatory development, etc. When posting a new version on the Website, Optimile will indicate the revision date at the beginning of this Cookie Policy. Once a new cookie policy is implemented, your consent regarding the use of the cookies will be requested again.

1 WHAT ARE COOKIES?

1.1 THE TERM ‘COOKIE’
Cookies, also known as HTTP cookies, web cookies or browser cookies, are small text files that are sent to and stored on your computer or mobile device through your browser when you visit a website resp. use a mobile application. When you surf the same website later on, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous activity of a certain user. They help us to optimise your visit to the Website, to remember technical choices (e.g. choice of language, newsletter, etc.) and to offer more relevant services and offers. If you wish to consult the Website resp. use it, Optimile encourages you to enable cookies. However, if you choose not to do this, you are always free to disable the analytical and/or targeting cookies.

1.2 TYPES OF COOKIES

A. Based on duration

✓ Session cookies: these cookies allow a user’s actions to be simplified and linked to each other during a browser session. A browser session starts when a user opens the browser screen and ends when the user closes the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.
✓ Persistent cookies: these cookies remain on your hard drive until you erase them or your browser does, depending on the cookie’s expiration date.

B. Based on provenance

✓ First-party cookies: cookies placed by the owner of the visited website.
✓ Third-party cookies: cookies placed by a domain name other than the one of the website visited by the user. If a user visits a website and a third party places a cookie through that website, then this is to be considered a third party cookie (e.g. cookies placed by Google, Twitter and Facebook).

C. Based on purpose of processing

✓ Strictly necessary cookies: these cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. These cookies will generally be first-party session cookies.
✓ Functional cookies (or “preference cookies”): these cookies allow a website to remember choices you have made in the past, like what language you prefer, or what your user name and password are so you can automatically log in.
✓ Analytical cookies (or “statistical cookies”): these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.
✓ Targeting cookies (or “tracking/marketing cookies”): these cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance